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Where Can I Buy Monster High Dolls

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] The show is aimed at children ages 7-14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

where can i buy monster high dolls

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In the fictional American town of New Salem, the teenage children of famous monsters (and other mythical creatures) attend a high school called Monster High. The school is renowned for allowing all species of monsters to enroll in it: this is in contrast with other schools that exist in the franchise's fantasy world, which are reserved for one type of monster only (for example, a vampire-exclusive school). The characters' stories were told through the TV series, web series, films, the official website, as well as through diaries (booklets) included with the dolls. Since the franchise's beginnings in the late 2000s and early 2010s, Monster High has valued diversity among its characters and their visual appearance, personalities, abilities, and cultural backgrounds.[8]

Monster High features a variety of fictional characters, many of them being students at the titular high school. The female characters are called "ghouls", and the male characters are called "mansters". When the franchise was first introduced, the characters were generally the sons and daughters of monsters that have been popularized in fiction; in later years, it expanded to also feature characters inspired by other various types of mythical creatures, such as figures from folklore, mythology, and pop culture.

Over 750 different dolls have been released since its 2010 launch.[23] They vary in size, features, materials used, type of packaging, types of accessories they come with, country of manufacture, etc. Most of them are about 10.5 in (270 mm) tall. Some dolls, particularly the ones which were released a long time ago or in limited quantity, are rare, collectible, and therefore expensive.[20] Most Monster High dolls were marketed to children as toys to play with, but some "collector's edition" dolls, priced higher and aimed at an older audience, were also made.[24]

Monster High was a massive financial success for Mattel,[75][76][77][78] becoming a billion-dollar brand in just three years and surpassing executives' expectations.[79] During the first few years, the dolls' quickly rising popularity caused the sales of Mattel's own Barbie dolls to decline;[80] in 2013, while Barbie remained the best-selling doll brand, Monster High became the second best-selling doll brand, with more than $500 million in annual sales.[81] In 2010, shortly after the dolls launched for the first time, they were so popular it was sometimes hard to find them in stores due to scarcity, and they were selling out quickly.[82] The line's success was partially thanks to its appeal to younger children who were choosing to play with toys which were "a little bit edgier" than traditional fashion dolls like Barbie,[83][84] its "anti-bullying message" which encouraged children to be themselves and embrace their own flaws and differences,[85] and the "deep engagement" of fans with the franchise which was maintained through media and merchandise.[77] It was built on a "trans-media storytelling [business] model, since it did not start with a traditional entertainment property first", which also contributed to its success.[82] Even though the franchise experienced a lot of growth in its first few years, especially during 2012 and 2013, sales started declining in 2014.[86] In 2016, the sales were weak.[26] Ultimately, the line was discontinued in 2018,[27] then brought back 2 years later.[28] On 16 May 2022, when a new doll line featuring reproductions of the original 2010 dolls was made available online through the "Mattel Creations" section of the Mattel website.[33] demand was high: the dolls sold out in less than one day.[87]

Already, shoppers can buy Monster High dolls, youth apparel and accessories in stores (prices range from $3.90 to $42.90); see animated webisodes and character bios at; and become fans of the franchise on Facebook. 041b061a72

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